Crowdtap
Type
Brand Experience
.
Brand Experience
.
Tools
Adobe CC
Figma
Adobe CC
Figma
Team
Sole Designer
Product Lead
Marketing Lead
Engineer
Sole Designer
Product Lead
Marketing Lead
Engineer
The Product
Crowdtap is an app that connects Suzy, a top market research platform, with over one million U.S. consumers. It enables users to answer questions, surveys, and join live interviews, delivering fast, reliable insights to Suzy customers.
Three Core Problems
- Crowdtap did not have enough members.
- Member retention was critically low.
- The audience was not diverse enough.
My Role
I oversaw and designed the touchpoints for many of the Crowdtap user journeys—including ads, in-app messages, app features, visual communications, email designs, landing pages, and more.
Survey Reminder
Streaks
Reward Goals
Unlockable Themed Backgrounds
Survey Reminders
Interview Enrollment Experience
Landing Page Example
Three Core Solutions
- I created high-impact assets for growth marketing and refined UI iconography, developing a cohesive, scalable illustration and animation style that unified our visuals and enhanced UX.
- To boost retention, we focused on gamifying the UX, leading creative efforts for features like streaks, unlockable wallpapers, and reward goals, enhancing interactivity and engagement.
- I helped optimize user flows to engage hard-to-reach audiences by tailoring reward content to each demographic: memes for Gen Z, yard work and football for men 55+, and coffee rewards for students.
Success Metrics Hit
- Increased monthly members by 54%, from approximately 30k to 65k.
- Boosted member retention rate by 12%.
- Reduced member acquisition cost by 14%.
- Enhanced click-through rates on ads, landing pages, and emails by up to 40%.
- Met all KPIs for reaching and retaining hard-to-reach audience segments.
