Suzy

Suzy is market research platform that integrates AI-powered quant, qual, and high quality audiences into a single connected research cloud.

Biotic

Biotic is Suzy's proprietary technology that ensures the quality of Suzy data. In other words, Biotic eliminates bots and bad actors from Suzy surveys.

The Campaign

Our product marketing team requested us to spin up a set of LinkedIn ads that told the narrative of this new complex technology, Biotic. We explored several ideas before settling on a "superhero" theme that tells the story of the market research industry's underlying problem: bots that infiltrate your data. The hero? Biotic.