Crowdtap
Type
Brand Experience
.
Brand Experience
.
Tools
Adobe CC
Figma
Adobe CC
Figma
Team
Sole Designer
Product Lead
Marketing Lead
Engineer
Sole Designer
Product Lead
Marketing Lead
Engineer
The Product
Crowdtap is an app that connects Suzy, a top market research platform, with over one million U.S. consumers. It enables users to answer questions, surveys, and join live interviews, delivering fast, reliable insights to Suzy customers.
Three Core Problems
- Crowdtap did not have enough members.
- Member retention was critically low.
- The audience was not diverse enough.
My Role
I oversaw and designed the touchpoints for many of the Crowdtap user journeys—including ads, in-app messages, app features, visual communications, email designs, landing pages, and more.
Survey Reminder
Streaks
Reward Goals
Unlockable Themed Backgrounds
Survey Reminders
Interview Enrollment Experience
Landing Page Example
Three Core Solutions
- I created high-impact assets for growth marketing and refined UI iconography, developing a cohesive, scalable illustration and animation style that unified our visuals and enhanced UX.
- To boost retention, we focused on gamifying the UX, leading creative efforts for features like streaks, unlockable wallpapers, and reward goals, enhancing interactivity and engagement.
- I helped optimize user flows to engage hard-to-reach audiences by tailoring reward content to each demographic: memes for Gen Z, yard work and football for men 55+, and coffee rewards for students.
Success Metrics Hit
- Increased monthly members by 54%, from approximately 30k to 65k.
- Boosted member retention rate by 12%.
- Reduced member acquisition cost by 14%.
- Enhanced click-through rates on ads, landing pages, and emails by up to 40%.
- Met all KPIs for reaching and retaining hard-to-reach audience segments.
RZA Sports
Type
Brand Identity
Web UX
Print
Brand Identity
Web UX
Tools
Illustrator
Photoshop
Webflow
Illustrator
Photoshop
Webflow
Team
Creative Director
Art Director / Sr. Designer
Designer
Creative Director
Art Director / Sr. Designer
Designer
Identity & Brand Positioning
Success in the NBA representation hinges on relationships, resilience, and thorough understanding of the game. At VehicleSF, we wove these traits of founder Ronnie Zeidel into the website and recruitment materials for RZA Sports, an athlete management firm.
UX Process
Sitemap
We designed a concise three-page sitemap to highlight Ronnie's strengths and unique attributes: a homepage introducing him, a testimonials page showcasing client feedback, and a services page detailing his offerings. The result is a clear, engaging site that quickly underscores his credibility and experience.
Wireframing
We began the development by crafting a clear information hierarchy, enhanced with thoughtful creative direction. The homepage showcases Ronnie's core principles through a dynamic scrolling hero image, while testimonials and services are displayed in interactive, visually engaging modules.
︎︎︎ Final Website
The Visual Language
of Basketball
of Basketball
The recruitment materials, which are rich in basketball imagery and colors, are individualized for each potential player and provide an unwavering guarantee to help them reach their greatest potential in basketball and business outside of the game.
Editorial Design
Social
Client Presentation
Glances into projects past... showcasing animation, typography, and more
01
Social Media Graphics
Designed for Vox Media: Curbed & New York Magazine
C
ccc
02
Work World, Logo Animation
Designed at VehicleSF
Designed at VehicleSF
ccc
03
Dr. Martens, Retail Spaces
Designed at VehicleSF
Designed at VehicleSF
ccc
s
04
NRDC, 2022 Holiday Message
Designed at VehicleSF
05
Enphase Energy, Video Ad
Designed at VehicleSF
cc
06
CSUS Spring Showcase, Website Design
Designed for CSU, Sacramento
Awarded 1st place: CSU Creative & Research Spring Symposium, Arts & Design
︎︎︎ View case study
︎︎︎ View case study
07
The Wind-Up Bird Chronicle, Book Design
Personal Project
08
Past Type Experiments
Personal Project
09
Ear Hustle: Nigel Poor and the Men of San Quentin State Prison, BAMPFA Promotional Exhibit Poster
Designed for CSU, Sacramento
Umbú
Type
Brand Identity
UX/UI/IxD
Motion Design
Photography
Brand Identity
UX/UI/IxD
Motion Design
Photography
Tools
After Effects
Illustrator
After Effects
Illustrator
Timeline
March - May 2022
March - May 2022
Brand Identity
App Design & Research
User Personas
User personas help us show who our typical user would be. Our target audience are health-conscious individuals looking for new ways to get health benefits from plant based sources. We provide them with a unique blend of fruits that are not typically accessible to the public.
2x2 Graph
2x2 graphs help use prioritize the functions within the app. We can determine how much effort it will take to build the features versus the impact of including it in the application.
Competitive Audit
Before designing, we did research about our competitors and the features they include in their apps. This helps us see what we can do to level up our own features within the app.
User Flow
We created a user flow to see an overview of the functions in the app. This allows us to lay out the flow of what a user will go through when carrying out a specific task such as personalized profiles, signing up, ordering a drink or managing their subscription.
Lo-Fi Wireframes
Hi-Fi Wireframes
