Suzy Brand System
The system we build on
Suzy’s identity was strong. The agency rulebook behind it was written for launch and stopped there. Everything the rules didn’t cover ran on judgment.
The guide extended the identity. I kept what held up in daily work and added what was missing. Every rule is a decision someone else no longer has to make.
The newest rules governed whole compositions. How type behaves in a layout, down to the size of a percentage sign. Where the logo sits and what stays clear of it. When photography carries a layout and when illustration does. A stat-card system running copy-led to image-led.
The guide is built on its own rules. The same system lives in Figma, and a change to a foundation reaches every file beneath it. Campaigns, product surfaces, and vendor deliverables came through review on-brand.
Next project: Suzy Marketing Site
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