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Suzy Marketing Site

The product outgrew its story

Role
Site architecture, design & build
Timeline
Spring 2026
suzy.com


Suzy made its name in market research. In early 2026 it rebuilt the product into an AI system for market intelligence, research, and strategy. The old site described a research tool. It needed to show what Suzy had become.


I sat with the product team through Suzy's rebuild, learning each stage as it landed. That is where the one decision came from. Don't describe the product. Show it working. Everything on the new site follows from that.


The site follows the product’s own logic

Intelligence

Signals surface what’s moving in your market.

Insight

Pressure-test it
against your data.

Impact

Turns your insight
into deliverables.



You don’t read about the product; you move through it. That logic became the hero’s interactive demo. Each stage is storyboarded as its own sequence, so the motion teaches the product one step at a time.
Intelligence storyboard: four steps of the hero demo
Insight storyboard: four steps of the hero demo
Impact storyboard: four steps of the hero demo




Scroll theme code: the nav toggles between dark and light as sections pass under it


The main components, nav included, were designed down to the interaction in Figma, then coded and shipped with Claude alongside. The nav switches theme as you scroll, scroll handling is throttled to the frame, and metadata is wired into the Webflow CMS.










Suzy Intelligence page
Suzy Insight page
Suzy Impact page




Suzy’s flagship site for its pivot to AI, and the first thing a buyer sees. Time on site rose 23% after launch, and product marketing carried the demo into its launch materials to show what the new system does.

Next project: Suzy Launch Campaign Next project

Suzy Launch Campaign

Design direction & execution