Suzy Launch Campaign
One language, every surface
Signals was Suzy’s next big swing, a personalized trend-intelligence feed. It launched on webpage, video, paid display, social, email, and sales decks on the same calendar. That many surfaces in one voice takes a language built to travel.
I designed the signal chevron, the unit the language keys off. One unit on one gradient, built to recombine into radial bursts, directional runs, and whole fields of signals. Each surface got its own expression and all read as Signals.
The webpage gave the language the most room to run. Hero, live feed UI, comparison module, product cards. The layout, the graphics, and the on-page animation are mine.
For the launch sizzle I storyboarded the sequences and reworked key ones in the final edit. The video moves the way the boards said it should.
Under compression, each ad runs its own expression of the language.
Signals launched on the same day across every surface, and all of it read as one product.
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